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4 Basic Tricks for an Amazing Branded Merchandise Strategy

Are you looking for ways to step up your branded merchandise strategy and help your business grow? If so, you’re in luck! There are numerous ways to elevate your campaign. Here are four basic tricks that will help you get started:

1. Be Creative With Your Merchandise

Don’t just stick with the traditional options like T-shirts and hats. Explore other possibilities, such as pens, drinkware and coasters! Make sure the merchandise is valuable. Promotional items that are both functional and stylish are more likely to be used daily.

Alternatively, you can get creative with your ideas, like a business card holder. The key is to create a merchandise strategy that is an extension of your brand and will be appreciated by your customers. You can create a branded merchandise strategy that will impress you by thinking outside the box.

2. Make Sure You Have a Good Distribution Plan

A good distribution plan is essential to any successful branded merchandise strategy. Without a way to get your product into the hands of your target audience, all the effort and expense of creating custom merchandise will be for nothing. 

Here are a few key things to remember when developing your distribution plan:

  • Think about where your target audience spends their time. If they’re active on social media, consider hosting a giveaway or partnering with influencers. If they frequent certain retailers, explore co-branding opportunities or in-store events. 
  • Make sure you have the means to track and measure your efforts. Without data, it will be challenging to know what’s working and what’s not. 
  • Finally, don’t be afraid to get creative. There are endless possibilities for distributing branded merchandise; the sky’s the limit!

By keeping these things in mind, you can develop a distribution plan that will help ensure the success of your branded merchandise strategy.

3. Keep an Eye on Trends

As any savvy business owner knows, branded merchandise is a great way to promote your company while providing customers with valuable products. However, it can be tricky to keep up with the latest trends and choose items that appeal to your target audience. 

One way to establish that your branded merchandise strategy is on point is to keep an eye on trends. This can be as smooth as following relevant influencers on social media or subscribing to industry newsletters. 

By staying up-to-date on the freshest trends, you can establish that your branded merchandise is always relevant. In addition, paying attention to trends will help you anticipate market changes and adjust your strategy accordingly. 

4. Build a Relationship With Your Audience

The key to a successful branded merchandise strategy is to build a strong relationship with your audience. After all, they are the entities who will be wearing or using your products. 

So how do you go about building that relationship? First, get to know your audience. What are their interests? What kind of activities do they enjoy? What type of products do they already use and love? 

Once you understand your audience, you can start selecting products that appeal to them. Choosing high-quality and durable items is also essential, as this will reflect well on your brand. 

Finally, make sure to provide excellent customer service. This includes responding quickly to questions and concerns, handling returns and exchanges efficiently, and offering discounts or promotions from time to time. 

By pursuing these tips, you can generate a branded merchandise strategy to help you build a strong relationship with your audience.


Merchandise can be a great way to show off your company’s personality and engage customers. The four tricks we outlined should help you get started on the path to a fantastic branded merchandise strategy. What are you waiting for? Start brainstorming some ideas!

If you want help getting established or need advice on where to go from here, our team of experts at Laser Art is more than happy to assist. Get in touch with Laser Art in Brisbane today!

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