You are currently viewing 5 Amazing Benefits of Using Personalised Pens for Marketing

5 Amazing Benefits of Using Personalised Pens for Marketing

Are you looking for an affordable but effective way to promote your brand? There are several methods you can use to advertise your services and products, but one that is often overlooked is using personalised pens. Pens are essential for most people, making them the perfect canvas for your brand’s message. 

Here are five advantages of using personalised pens for marketing your business. 

1. Pens Are Practical 

There are several items that you can use to promote your business, such as lanyards, stickers, and other plastic items bearing your company name. However, are they useful to your customers’ day-to-day lives? Are they practical, or will they just end up in the rubbish after a few days?

Most people use pens regularly, which means that your brand will be front and centre every time they reach for one. This constant exposure can help to increase brand awareness and recall.

2. Pens Are Affordable

Branded pens are cost-effective and useful promotional items for your business. They can also help you save a substantial amount of money on marketing expenses while also providing a fantastic return on investment.

They’re also a great way to thank your customers for their business.

3. Pens Are Versatile

Pens can be used in a variety of ways to promote your brand. For example, they can be given away at trade shows or included in direct mail campaigns.

Somebody is considerably more likely to cherish a pen if they appreciate how it looks and feels when they write with it. There are various options, including rollerball pens as well as less expensive plastic ones or pens in a rainbow of vibrant colours.

4. Pens Are Personal

Personalised pens are an excellent way to show your customers that you value them as individuals. This personal touch can help to build loyalty and create a positive association with your brand.

5. Pens Are Long-Lasting

Pens are typically kept for a long time, which means that your brand message will have a long shelf life. This extended exposure can help increase the overall impact of your marketing efforts. 

Also, people will be reminded of your brand whenever they use one of your pens. This is a wonderful way to keep your brand top of mind.


Personalised pens can be a great way to boost your brand image. Not only are they affordable, but they have been proven useful. Pens are also versatile, and hence customisation ideas are limitless!

Personalised pens can also help build brand loyalty, as customers will be more likely to use a pen they feel is specifically for them. Finally, personalised pens can also be a great marketing tool, as they can help to spread information about your brand to a wider audience.

Looking for personalised pens you can give your loyal customers at your next event? Laser Art got you covered! We specialise in acrylic signs, tags, and labels, as well as personalised gifts and promotional products. Additionally, we offer custom services like drinkware engraving, stainless plaques, name signs, and wall art.

Leave a Reply